Trusted senior counsel in crisis communication, issues management and reputation protection
Our Focus
Many organizations are unprepared for reputational risk. When a crisis or issue occurs, that gap shows through internal misalignment, a delayed or ineffective response and prolonged brand damage.Parkside Advisory exists to close that gap. We work with companies to prepare for and respond to crises, issues and reputation challenges through a holistic approach that strengthens readiness, anticipates threats and empowers leaders to make accurate and efficient decisions.
End-to-End Support
Immediate
Expert counsel and timely response to address urgent incidents
Emerging
Delivery of risk assessments, scenario planning and trainings ahead of key brand moments and developing obstacles
Foundational
Development, and review, of integral support elements that implement process to elevate preparedness and response
Services
ISSUES AND CRISIS PREPAREDNESS
A lack of actionable planning is often a detriment to a crisis response. We develop the strategic frameworks and materials organizations need to identify threats early, align on approach and act decisively before a situation escalates.
Risk assessment and mitigation strategy
Social channel engagement and severity frameworks
Scenario planning
Crisis playbook development
Incident reporting framework
Issues messaging framework
ACTIVE RESPONSE
When a crisis hits, every minute matters. We provide dedicated, around the clock counsel to guide strategy and response, helping organizations and leaders move quickly, speak clearly and rebuild trust.
Incident management and response
Crisis communications
Executive messaging and delivery counsel
Emergency response coordination
Brand and societal issues monitoring and analysis
TRAININGS
Learning by doing is essential to threat identification and approach. We offer scenario-based training that prepares leaders and teams for every stage of an incident response, reinforcing core principles and instilling confidence in communication when the pressure is highest.
Issues management training
Crisis identification and response training
Tabletop simulation exercises
Executive message training
Media training
REPUTATION MANAGEMENT
A strong reputation is built long before it’s tested. We work with companies and leaders to define, articulate and protect their position, whether they’re entering new markets, navigating audience complexities or prepare for a large-scale challenge.
Strategic communications
Corporate narrative construction and brand positioning
Message house development
Global expansion and market entry counsel
Public affairs counsel
4R Formula
Parkside Advisory’s 4R Formula distills years of issues and crisis response experience across a range of clients, industries and challenges into a comprehensive strategy for addressing immediate threats and long-term reputational risk. The Formula was developed around four principles — Review, Resolve, Recover, Reinforce — and guides organizations from the first moments of a crisis through reputational recovery, backed by the preparedness materials and strategic counsel needed to act with confidence.
Review
Gather information and determine next steps
Review
Deploy action or recommendations to mitigate risk
Review
Evaluate deployment to identify gaps and enhance future action
Reinforce
Evaluate process and understanding to increase risk protection
About
Kyle Denton is a senior communications advisor with 15 years of experience specializing in crisis response, issues management, reputation protection and corporate positioning, helping organizations of all sizes, from global Fortune 500 enterprises to local not-for-profits, navigate their most complex challenges.Most recently, Kyle led issues management for the City of Toronto, where he developed the City's first-ever issues management framework and was the issues lead during the FIFA World Cup Toronto 2026™, running a communications command center for the City and its partners.Prior to joining the City, Kyle served in a leadership role at Golin, predominantly in the United States as Vice President of Issues and Crisis in the corporate affairs practice. He was the crisis and reputation lead for clients across industries including financial services, technology, hospitality, food and beverage and sport, leading crisis response and counselling executives on preparedness, threat assessment and messaging.Kyle began his career in the automotive sector, serving as Head of Public Relations for Volvo Car Canada during the brand's relaunch. He also worked for BMW Group Canada and as a secondee for Honda Canada.He launched Parkside Advisory in late 2026 to return to working with a wide range of clients, bringing senior counsel directly to companies and leaders who need it most.
Contact
Toronto
Raleigh
[email protected]647-917-6984